The Career Equation®: The Formula for Career Clarity
The world’s best organisations know how to attract and keep the world’s best employees.
However, even those firms struggle with employee retention. Why? Because their employees can’t see their future there.
The problem with careers in great firms is that employees know what they want but don’t who to talk about it, and their organisations don’t know what they want and so don’t help them get it ( even though they want to!)
The result? Great employees leave all too soon, missing out on all the exciting opportunities in their existing firm.
The tragedy is, this brain drain could be arrested with a simple, powerful career conversation that anyone can master.
Welcome to The Career Equation®, a practical formula for career conversations that helps organisations engage, retain and grow their talent.
Hear how firms like Microsoft, Amazon, and Capital One make use of the formula to enhance career conversations, reduce attrition and unlock internal mobility.
With anonymous Q&A on the juicy career questions talent are afraid to ask, real world case studies from learning professionals, and expert advice from over 20 years of careers consulting, we bring the Equation and all its benefits live and direct to your workplace.
If keeping great people is your biggest challenge, this podcast shows you how The Career Equation® can be the solution.
For more information, to book your career conversation assessment or download our free guides on all things career, www.thecareerequation.com/contact
Episodes

Monday Aug 25, 2025
Monday Aug 25, 2025
If you’re searching for career clarity and want a proven way to design a career you love, this episode is for you.
In episode four of the Career Clarity Mini Series, career experts Erica Sosna and Zoë Schofield guide you through creating your Career Design Statement — a personal compass that gives you confidence and direction in your career decision making.
To access the workbook or book a 121 visit www.thecareerequation.com/clarity
You’ll discover how to bring together your skills, passions, impact, and environment into one simple statement that acts as your North Star for every career choice you make.
This episode will help you:
Gain laser-sharp clarity on what you want from your career
Map out your “career sweet spot” where you’ll thrive
Score your current role to identify untapped potential and frustrations
Have better conversations with managers, mentors, and recruiters
Make well-informed choices about career moves and opportunities
By the end of the episode, you’ll have a draft Career Design Statement that captures who you are, what matters most, and how to use it to guide your next steps.
Book your 1:1 Career Clarity Session here: thecareerequation.com/clarity
Try the free Career Equation® Builder: thecareerequation.com/tools-resources
In this episode:
How to write your first Career Design Statement (step by step)
Why clarity beats job titles and descriptions when planning your career
Examples of how a design statement shapes career conversations
A simple scoring method to evaluate your current role
Exercises to refine and test your statement
Learn more:
Erica Sosna on LinkedIn
Zoë Schofield on LinkedIn
Visit thecareerequation.com

Monday Aug 18, 2025
Monday Aug 18, 2025
If you’re feeling stuck in your career or wondering what’s next, this episode will help you get career clarity and build a plan you can trust.
To access the workbook or book a 121 visit www.thecareerequation.com/clarity
In the third episode of the Career Clarity Mini Series, Erica Sosna and Zoë Schofield take you through the heart of the Career Equation, a proven framework to identify the four elements that matter most to your career happiness:
Skills — what you’re naturally good at and where you excel
Passions — the topics, causes, and activities that energise you
Impact — the difference you want to make and the values you want to uphold
Environment — the conditions you need to do your best work
You’ll learn how to map these into a career design statement, your personal compass for making career decisions. This is more than polishing a CV; it’s about uncovering your career sweet spot and building a career path that fits who you are.
By the end of this episode, you’ll have a clear set of criteria to guide your next steps, whether you’re job hunting, planning a career change, or simply looking to thrive in your current role.
Use our free The Career Equation® Builder here: https://www.thecareerequation.com/tools-resources
In this conversation:
How to use the Career Equation to find your career sweet spot
Why skills, passions, impact, and environment matter equally
Practical exercises to uncover hidden strengths
The role of environment in long-term career satisfaction
How to prioritise what really matters in your career planning
Learn more:
Erica Sosna on LinkedIn
Zoë Schofield on LinkedIn
Visit thecareerequation.com

Monday Aug 11, 2025
Monday Aug 11, 2025
If you’re feeling stuck in your career or unsure what direction to take next, this episode is for you.
To access the workbook or book a 121 visit www.thecareerequation.com/clarity
In the second episode of the Career Clarity Mini Series, Erica Sosna and Zoë Schofield explore how your personal and professional experiences hold the key to your next step, if you know where to look.
This isn’t about revising your CV. It’s about recognising the deeper patterns in your story: the moments that energised you, the environments where you thrived, and the times your work felt truly meaningful.
You’ll be guided through four powerful reflection questions that help you:
Identify your natural strengths
Pinpoint what genuinely motivates you
Understand where you do (and don’t) belong
Connect the dots between your past and future path
Whether you’re actively job hunting or just feeling disconnected from your work, this episode will help you shift from confusion to clarity, using the experiences you already have.
In this conversation:
How to use your story as a tool for career decision-making
What your early experiences reveal about your natural design
Why energy, meaning, and fit matter more than job titles
The surprising value of career “wrong turns”
How to recognise the conditions you need to thrive
What career alignment really looks like in practice
Learn more:
Erica Sosna on LinkedIn
Zoë Schofield on LinkedIn
Visit thecareerequation.com

Monday Aug 04, 2025
Monday Aug 04, 2025
A wake-up call for your working life: understand your 80,000 hours and why career ownership starts now.
Welcome to the first episode of the Career Clarity mini-series.
Over the next six episodes, we’ll guide you through a practical framework to help you take ownership of your career, define success on your own terms, and build work that fits you — not the other way around.
In this first episode, we’re talking about time.
You’ll spend roughly 80,000 hours at work across your life — more than with your family, more than sleeping. So how do you make those hours count?
We explore:
Why most people fall into their careers, and how to start choosing differently
The idea of “career drift” vs. career design
How to uncover the success scripts you’ve internalised — and whether they’re really yours
A reflection exercise to help define what success looks and feels like to you, now
We also touch on why it’s never too late to shift gears — even if you’re 20 years in.
You can pause the episode as you go to reflect, or just listen through and come back later. If you’d like extra support, there’s a companion workbook available to buy via the link in the show notes.
This is the start of a short, practical journey to help you get clear on what matters — and to use that clarity to shape a more fulfilling working life.
To access the workbook or book a 121 visit www.thecareerequation.com/clarity
Find out more:
• Erica Sosna on LinkedIn
• Zoë Schofield on LinkedIn

Wednesday Jul 30, 2025
Wednesday Jul 30, 2025
Career Clarity Summer School: Free Podcast Course for Career Change and Professional Development
This summer, we're launching The Career Clarity Summer School – a completely free, interactive podcast course designed to help you figure out what's next in your career journey.
Free Career Guidance Course Starting August 2025
Over six short and powerful episodes, Zoë and Erica will walk you through The Career Equation® – the same career development method trusted by Amazon, Rolls Royce SMR, Thales, and BACB to help professionals like you find fulfilling, energising work that actually fits.
Perfect for Career Pivots, Burnout Recovery, and Finding Career Direction
Whether you're navigating career burnout, planning a career change, or just want more professional direction, this career clarity course will help you define your sweet spot – where your strengths, interests, impact and needs align. We'll show you how your unique career story and professional biography can generate profound insights about your career design. And we promise to get you bright-eyed, clear and ready to take action to realise your career dreams and goals, just in time for the Autumn term!
Starts 4th August 2025 – subscribe to The Career Equation podcast now so you're ready when it goes live.

Monday Jul 28, 2025
Monday Jul 28, 2025
AI has gone from something that felt like science fiction to being in your inbox, your workflow, and probably on your team. And if you're a mid-level professional feeling a bit overwhelmed by it all, you're definitely not alone.
AI Career Advice for Today's Professionals
Erica and Zoë dive into how artificial intelligence is actually changing work across industries—and spoiler alert, it's not about robots stealing your job. It's about law firms using AI tools like Harvey to speed up contract drafting, marketers getting ChatGPT to help with brainstorming, and teachers using AI tutors for personalised learning. But more than that, it's about how we're all feeling about this massive shift in the job market.
Latest AI Job Market Trends and Data
They've dug into the latest research from McKinsey, Harvard Business Review, Pew, and PWC, and the numbers are pretty staggering. 72% of companies are now using AI in their workflows, 30% of current tasks could be automated by 2030, and over half of workers are genuinely worried about artificial intelligence career impact. The future of work is shifting fast, and mid-career professionals are feeling the squeeze most.
Practical AI Upskilling Strategies
But here's the thing, this isn't about mastering everything overnight. It's about getting curious, having a go with some AI productivity tools, and remembering that your uniquely human skills aren't going anywhere. Your empathy, judgement, creativity, and ability to lead people through change? AI can't touch that. This episode gives you practical AI career development strategies that actually work.
In this conversation:
• AI adoption statistics and why the pace of change feels so intense
• Why 52% of workers are anxious about AI automation career effects
• Real-world AI tools in action across tech, finance, law, marketing, media, and education sectors
• Career risks of ignoring AI versus opportunities for professional AI skills development
• Best AI courses for professionals who aren't tech experts
• Hands-on ChatGPT for work productivity and other AI tool experiments
• Online communities for AI learning and professional development
• Personal AI tool experiences—the productivity wins and epic fails
• Why human skills remain your competitive advantage in an AI world
• How to collaborate with AI rather than compete against artificial intelligence
• Setting up regular "AI curiosity blocks" for skill building
• Maintaining your authentic professional voice when using AI writing tools
Essential AI Tools Every Professional Should Know:
• ChatGPT for work tasks and productivity
• GitHub Copilot for coding and development
• Grammarly for AI-powered writing assistance
• Jasper for content creation and marketing
• Adobe Firefly for design and creative work
• Harvey for legal professionals
AI Training Resources for Career Development:
• Coursera's "AI for Everyone" course for non-technical professionals
• Elements of AI from University of Helsinki (free AI education)
• LinkedIn Learning's industry-specific AI courses
• Reddit communities for AI career advice and tool sharing
• Ben's Bites and Rundown AI newsletters for staying current
Find out more:
• Erica Sosna on LinkedIn
• Zoë Schofield on LinkedIn
• More at thecareerequation.com
Whether you're excited, sceptical, or feeling completely overwhelmed by artificial intelligence in the workplace, this episode will give you practical AI career advice and encouragement to help you lead—not lag—through this AI revolution. The key to future-proofing your career? Start experimenting with AI tools, stay curious about artificial intelligence trends, and remember: AI won't replace you, but a professional using AI might.

Monday Jul 21, 2025
Monday Jul 21, 2025
What happens when a creative soul gets thrown into the world of corporate sales? Today, Zoë welcomes Danny Fontaine, who transformed from a struggling salesperson into IBM's experiential sales leader and bestselling author of "Pitch: How to Captivate and Convince Any Audience on the Planet."
Danny's story isn't just about mastering the art of pitching; it's about discovering that the very traits he tried to hide were actually his greatest strengths. From recreating cocktail bars in office spaces to orchestrating Hollywood-style presentations, Danny reveals how bringing genuine emotion and immersive experiences to business can create unforgettable moments that audiences go home and tell their families about.
This episode explores the delicate balance between ambition and burnout, the power of showing up as your authentic self, and how creative rebellion can become your competitive advantage in corporate environments. It's a masterclass in turning perceived weaknesses into career-defining strengths.
⸻
In this conversation:
How reading body language became Danny's secret weapon in sales
The transformative power of creating immersive, emotional experiences in pitches
Why trying to fit in nearly ended his IBM career before it began
The breakthrough moment when authenticity became his superpower
Practical strategies for mentoring and delegating without losing quality
How to find mentors both inside and outside your organisation
The art of saying no: prioritising through the lens of passion and impact
Why shared emotional experiences create lasting business relationships
How to bring Hollywood production values to corporate presentations
⸻
Find out more:
Find Danny on Linkedin
Connect with Zoë on Linkedin
Danny Fontaine's book "Pitch" - available on Amazon and major bookshops
Website: pitchguy.co.uk
Follow Danny on social media: search "Danny Fontaine" or "Pitch Guy"
More at thecareerequation.com

Monday Jul 14, 2025
Monday Jul 14, 2025
So… you’re thinking of starting a podcast?
This episode is a behind-the-scenes guide to launching one, full of practical tips, and a few cautionary tales from Erica and Zoë’s own journey so far. From mics and editing to why clarity matters more than kit, this is the episode they wish they’d had before they started.
They unpack the deeper ‘why’ behind podcasting — not just for the sake of it, but as a way to show what you do, connect with the right audience, and build momentum in a noisy world.
Podcasting is rewarding, but it’s also work. It takes consistency, planning, and a willingness to just get started even if everything isn't perfect.
Whether you’re a coach thinking of going live, a founder building your brand, or someone with something to say and no idea where to start, this is the episode for you!
In this episode:
• Why podcasting has to be driven by purpose, not ego or trends
• The reality of showing up week after week (even when no one’s clapping)
• Tips on planning, kit, guests, and structure, without overcomplicating it
• What they got right — and what they’d do differently now
• The power of starting before you feel ready
Connect with Erica on Linkedin
Connect with Zoë on Linkedin
Find out more at thecareerequation.com

Monday Jul 07, 2025
Monday Jul 07, 2025
Language is more than words; it’s power, identity, and sometimes a barrier. Today, Erica welcomes Sarah Jane Seatherton, a trailblazer in empowering women who speak English as a second language. Sarah Jane’s work isn’t just about language; it’s about liberating voices from the constraints of societal expectations and internalised self-doubt.
Sarah Jane shares her journey from an executive English teacher to a power practitioner, revealing how she helps women access their innate leadership potential. Her programmes are about more than just fluency; they’re about breaking through the subconscious limitations that hold women back.
This episode dives into the complexities of communication in leadership roles, especially for women navigating international environments. It’s a fascinating look at how altering your focus and fostering self-acceptance can transform your leadership presence, regardless of the language you speak.
⸻
In this conversation:
The link between language and personal power
How perfectionism and self-doubt hinder communication
Practical techniques to shift your focus and harness your voice
The significance of creating supportive environments for women leaders
Stories of transformation and empowerment from Sarah Janes’s clients
How to cultivate your own ‘entelechy’ — living to your fullest potential
The ripple effects of empowered communication on organisational culture
⸻
Find out more:
Sarah Jane Seatherton on LinkedIn
Visit Sarah Jane’s website: sarahjane.life
Read Erica’s Book - Your Life Plan
Erica Sosna on LinkedIn
More at thecareerequation.com

Monday Jun 30, 2025
Monday Jun 30, 2025
We’ve all had those moments — wondering if we’re just drifting through our careers without a map.
In this episode, Erica speaks with Jed Novick, a journalist turned lecturer, now at a turning point as he approaches retirement. Jed’s journey — from writing spoof TV listings to mentoring students — is a reminder that a meaningful career can emerge from the most unexpected turns.
Before becoming an academic, Jed worked at the BBC, The Independent, and other major outlets. Now, he shares what he’s learned about storytelling, legacy, and staying curious.
This isn’t just a story about career change. It’s about stepping back, asking what really matters, and creating a new chapter with intention.
In this episode:
• Embracing career serendipity
• Balancing structure with spontaneity
• Finding fulfilment beyond job titles
• Why journalism still matters
• Mentoring the next generation
• Leaving a “job for life”
• What purpose looks like after retirement
Find out more:
• Erica Sosna on LinkedIn
• Jed Novick on LinkedIn
• More at thecareerequation.com







